Thursday, June 24, 2010

You Read it Here First

Just over a year ago, I wrote about the idiocy of GM closing so many dealerships, among other observations.

Well, guess what: GM is now RE-OPENING many of those dealerships. The world would be such a better place if everyone would just listen to me and submit to my will.

Next note to GM: it is a dumbass move to "re-brand" Chevy as Chevrolet. "Chevy" is cool, and hip, and shows up in songs. "Chevrolet" conjures of images of those cheese-eating, yellow-bellied Frenchies. It will also hurt people in less-literary areas. They might confuse "Chevrolet" with "Charolais," a breed of cattle.

So, this time, you have a chance, once again, to listen to me and not be stupid: do not try to eliminate "Chevy" from the vernacular of your customers. Why? Because the customer is (almost) always right! And this, time, the evidence is clear. Who wants to drive his Chevrolet to the levy?

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